3 Reasons Why Sales Funnels are The Future of Online Business
Are Traditional Websites Obsolete? Since the mid-90’s, the large part of most company’s online branding has been focused around the design and development of their websites. According to conventional wisdom, these domains serve as vital pieces of online real estate, working to notify customers about your range of offerings and the unique value propositions…
Conceive, Believe, Achieve: Making Your Business Dream a Reality
The nature of work as we know it is being radically redefined. As cloud software applications, and smart algorithms begin to automate many functional activities across a variety of industries, even highly-skilled employees are being forced to ask: “Will I even have a job in the next five years?” The truth is that many of…
How to Make Friends and Influence People on LinkedIn
When Microsoft first announced its $26 billion acquisition of LinkedIn last year, the news was met with some consternation amongst marketing circles. While the business-first social network did boast a respectable user base of around 500 million people, and solid (if unspectacular) year-on-year earnings growth; the platform had always seemed to struggle with capturing mass…
Revolutionize Your Customer Engagement Strategies with Influencer Marketing
The times are changing for traditional media, and as technology advances those changes seem to be coming more rapidly by the day. In another year of steady defeats for mainstream media, 2017 saw digital ad sales surpass television advertising for the first time ever, with magazine advertisement spending falling by a further 16%. Throughout the…
Achieving Productivity: The Principles Behind Self-Motivation and Success
Are you suffering from chronic disengagement? You’re not alone. From students to career professionals, people from all age groups and socioeconomic backgrounds seem to be afflicted by a profound lack of motivation. Although you could blame this widespread dissatisfaction on a variety of contributory factors, from inept management to poor compensation and shoddy organizational cultures,…
Marketing Creativity: How to Turn Your Art into a Successful Business
If you’re relying solely on a formal education and some linear thinking to drive your entrepreneurial strategy, then you’re in for a rude surprise. In the age of automation, creativity is a prerequisite for any business that’s looking to thrive. At Fortune 500 companies, C-suite executives are instilling this innovation within their workforces, by taking…