005: Growing A Business With Influencers – Tom Augenthaler

Tom Augenthaler became a pioneer in the field of influence marketing and influencer contracts by joining one of the world’s first firms to specialize in the niche.

He has worked with Fortune 500 brands as well as small and medium businesses on hundreds of campaigns to raise brand awareness, displace competitors and market products and services.

Tom Augenthaler has worked with thousands of influencers and conceived, organized and executed multi-million dollar campaigns and programs – in some cases increasing product sales by millions of dollars.


Visit Tom at TheInfluenceMarketer.com

Or on his private Facebook group at Influencer Marketing (for Badasses)


In This Episode We Discuss:

  • Employee Amplification
  • Influencer Contracts
  • A Brain Trust
  • Judicious Course Taking


Influencers We Discuss:


Books We Discuss:


EP 018: Trish Leto – Why You Need To Use Facebook Live Videos To Grow Your Business Today, Even If You Are Shy


Courses We Discuss:


Since recording this episode Tom Augenthaler has become a personal friend of mine and has advised me exactly what I should and should not be doing in regards to my influencer contracts.

I believe that working with influencers is another strategy that all businesses should be looking towards, it’s important to not count on only one stream of traffic to your business and influencer marketing is another way you can add to your pipeline, but as mentioned make sure your influencer contracts are clearly laid out so both parties are protected and is clear what is to be expected.

About The Host, Mikkel Thorup

Mikkel Thorup; the host of The Expat Money Show, has 20+ years in continual travel around the world, visiting more than 100 countries including Colombia, North Korea, Zimbabwe and Iran.

His goal now is to help Expats just like you to generate additional streams of income, eliminate your tax bill, and take advantage of offshore structures so you can travel the world freely and never have to worry about money again.

Follow Mikkel Thorup on Social Media:


  1. Daniel Mac Sweeney on 12/18/2017 at 9:39 PM

    Toms a great guy.
    I follow a lot of these influencers and I’d rank Tom up among them all with his knowledge & expertise on Entrepreneurship and Marketing.

  2. Kevin on 01/08/2018 at 5:11 PM

    Over the weekend I listened to Mikkel’s interview with Tom Augenthaler regarding influencer marketing. I’m glad I listened to the interview as it gave me a deeper understanding of how influencer marketing should be an area that I should spend more time thinking about. While I have to admit, I originally thought that influencer marketing was just used by large organizations, I can now see how it can be applied for use in SME, and even in my own consulting business.. Great interview Mikkel, especially how you did a deeper dive into the subject so it can be applied to all size businesses!

  3. steve on 04/22/2019 at 2:39 PM

    You have done so much in such a small article. It is quite impressive. The blog urges us to reflect on important things. Thanks!

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