005: The Influencer Effect: How To Grow Businesses – Tom Augenthaler
Tom Augenthaler, a pioneer in influence marketing, has managed numerous campaigns for major brands and SMEs, working with thousands of influencers to boost brand awareness and sales, often resulting in multi-million dollar increases.
WHAT WE DISCUSSED IN THIS INTERVIEW:
- Employee Amplification
- Influencer Contracts
- A Brain Trust
- Judicious Course Taking
.
HOW TO FIND TOM’S WORK:
- Visit Tom at TheInfluenceMarketer.com
- Or on his private Facebook group at Influencer Marketing (for Badasses)
INFLUENCERS WE DISCUSS:
BOOKS WE DISCUSS:
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Hardcover by Timothy Ferriss
- Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson
- DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
- Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek
- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
- The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday
- Ego Is the Enemy by Ryan Holiday
COURSES WE DISCUSS:
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CONCLUSION
Since recording this episode, Tom Augenthaler has become my friend and advisor on influencer contracts. I recommend all businesses consider influencer marketing to diversify their traffic sources. Ensure your influencer contracts are clear to protect both parties and outline expectations.
About The Host, Mikkel Thorup
Mikkel Thorup; the host of The Expat Money Show, has 20+ years in continual travel around the world, visiting more than 100 countries including Colombia, North Korea, Zimbabwe and Iran.
His goal now is to help Expats just like you to generate additional streams of income, eliminate your tax bill, and take advantage of offshore structures so you can travel the world freely and never have to worry about money again.
Follow Mikkel Thorup on Social Media:
Toms a great guy.
I follow a lot of these influencers and I’d rank Tom up among them all with his knowledge & expertise on Entrepreneurship and Marketing.
Over the weekend I listened to Mikkel’s interview with Tom Augenthaler regarding influencer marketing. I’m glad I listened to the interview as it gave me a deeper understanding of how influencer marketing should be an area that I should spend more time thinking about. While I have to admit, I originally thought that influencer marketing was just used by large organizations, I can now see how it can be applied for use in SME, and even in my own consulting business.. Great interview Mikkel, especially how you did a deeper dive into the subject so it can be applied to all size businesses!
You have done so much in such a small article. It is quite impressive. The blog urges us to reflect on important things. Thanks!