028: Effective Strategies for Selling to 56 Million Hispanic Americans – Nydia Monarrez
Today’s guest on The Expat Money Show is Nydia Monarrez, a top-rated Voice Over Talent and Hispanic Marketer. She has worked with brands like McDonald’s and Toyota, helping businesses dominate the Hispanic market.
Nydia emphasizes the importance of understanding Latin American culture for effective marketing and shares key insights on how to engage this booming market.
WHAT WE DISCUSSED IN THIS INTERVIEW:
- Importance of marketing to Latinos in the USA from countries like Mexico, Colombia, Chile, and other Latin American nations.
- Nydia Monarrez details how to prepare your company for this booming market.
- Early realization: Interpreters hired to translate for major US companies missed the cultural nuances of Latin American people.
- Lack of cultural understanding hindered dominance in the Hispanic market, which grew roughly 50% from 2010 to 2015.
- Nydia explains the key cultural factors (hot buttons) for Hispanic people and how to incorporate them into your marketing.
HOW TO FIND NYDIA’S WORK:
- Website: https://www.NydiaMonarrez.com/hispanic-market-strategies/
- Email: NydiaMonarrez@NydiaMonarrez.com
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CONCLUSION
On The Expat Money Show, I aim to bring in the best Entrepreneurs from around the globe who are doing some really incredible things. It was an amazing and exciting experience to chat with Nydia and I found the idea of how to get your business ready to dominate in the Hispanic market fascinating.
If you want to have a huge advantage over competitors, this is a great way to do it!
About The Host, Mikkel Thorup
Mikkel Thorup; the host of The Expat Money Show, has 20+ years in continual travel around the world, visiting more than 100 countries including Colombia, North Korea, Zimbabwe and Iran.
His goal now is to help Expats just like you to generate additional streams of income, eliminate your tax bill, and take advantage of offshore structures so you can travel the world freely and never have to worry about money again.
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